BaByliss Australia | Hair Dryers, Stylers & Straighteners

Shaped by professionals, styled by you — Shaped by professionals.
Styled by you.

Since inventing the first electric curling tongs in 1960, we've shaped how the world styles hair. For over 60 years, we've worked side by side with professionals. That expertise doesn't just stay in the salon. It shapes every tool we design for your styling at home.

Our Story

The BaByliss story began in Paris in 1960 with the invention of the first modern electric curling tong, created by professional hairstylists and engineers to deliver faster, longer-lasting curls in the salon. The success of this innovation quickly extended beyond professional use as consumers sought the same results.

This pioneering moment helped establish BaByliss as a founding force in hair styling at home, as well as in the salon.

BaByliss delivers quality tools made easier, faster, and more effortless for everyone to use. Hair dryers and straighteners, multi-stylers and grooming devices, all designed to deliver reliable, high-performance results.

Technology meets usability, controlled airflow, intelligent heat, ergonomic design, to make styling easier. The result is great hair in the salon and at home.