At BaByliss PRO, innovation drives everything we do. But what really drives that innovation is you. An industry full of highly-skilled and talented hair styling professionals who trust our products to deliver the results that customers love, and the creativity the industry raves about.

So we listen. And we’re always learning. We don’t innovate just for innovation’s sake, but to develop the tools you really need to do your best work.

From original, award-winning technology that pushes creativity and styling, to engineering reliable, long-lasting comfortable PRO tools you can depend on day after day.

Whether it’s the High Street or Fashion Week, you’ve helped make BaByliss PRO products stand out as the ‘tools of the trade’ for stylists everywhere.

We’re proud and excited to be part of your community and we take our lead from you.



Professional, high performance dryers, straighteners and stylers.



Powerful, smooth cutting with our trimmers, clippers and foil shavers